After trying out one Tibhar blade and reading the description again, "Enormous Power" seems like a moderate exaggeration - it really depends on the rubber and that's not made entirely clear here. Never mind that though, the rest of it is pretty modest.
2. Highlight improvements over previous models
Butterfly does this for one of its flagship products, perhaps even to the exclusion of stating all its main features within the limited space on its website.
3. Be to the point
And make sure to remind buyers speed, control and "vigour" - interesting choice of word here - are not mutually exclusive.
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